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About Lucky Brand

Lucky Brand Staying true to the rich heritage and authentic, all-American spirit of denim, Lucky Brand® began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. With unique fits, personalized touches and playful details, an American legend was born.

Now, America's favorite denim brand has expanded their collection to include apparel, shoes, accessories, and jewelry for men and women. Inspired by the free spirit and laid-back lifestyle of their Southern California roots, every Lucky Brand piece — from eyewear to swimwear, jewelry to handbags — is truly unique and something you'll want to wear over and over again.