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Fox® is globally renowned for being a brand that is synonymous with quality and performance. A family owned business since day one, Fox Racing has quickly risen to the top of the pack since its humble beginnings.
Moto-X Fox was launched by founder Geoff Fox as a small distribution business for European motocross bikes in Northern California in 1974. Two years later, the company expanded and began to manufacture high-performance suspension and engine components for racers.
In 1977, Team Moto-X Fox was created. They met with success early on, with their riders taking the top five in their first year. Beyond that, Team Moto-X Fox impressed American motocross fans in a way that was not initially intended. Wearing bright red, yellow, and orange race suits that were hand-made by Fox, they became an instant hit; enthusiasts and fans feverishly contacted Moto-X Fox for availability.
Recognizing the impact this could have on the motocross apparel industry, Geoff Fox completely reorganized his company to become a major player for all riders.
With that, Fox Racing was born.
Since then, Fox Racing has become the world's leading motocross apparel brand, going on to sponsor, support, and work with some of the best motocross riders in the world. Since its inception, Fox Racing has been committed to developing the finest sports gear, apparel, accessories, footwear, and sunglasses with the racer in mind. Dominating the motocross scene, MX riders now look to Fox for innovative designs.
Fox Racing has become an international leader in the action sports and sportswear industry, going far beyond its initial focus of motocross, but branching out to BMX, MTB, skateboarding, surfing, and wakeboarding.
With professional athletes endorsing the Fox Racing head logo, Fox Racing has become a household name and will continue to be a staple for the racing and action sports industry. By embracing its family owned values and grassroots tradition, Fox Racing transcends the industry and will continue to create products with the highest quality, performance, and design.