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The Flex Watch is a symbol of a vibrant, active life. It was created to inspire change and will change the industry itself. The Flex is not just a watch; it's a brand that represents the lifestyle Flex aspires to lead. The 10-10-10 standard (10 colors | 10 charities | 10 percent) was inspired by a group of individuals hoping to raise awareness through unique, colorful products. Their watches embody creativity without sacrificing what is most important: the people.
Flex Watches' primary goal is to raise awareness for the ten charities teamed up with the brand. From local events to nationwide campaigns, and from campus reps to local retailers, Flex Watches is dedicated to spreading the word. In addition, they donate ten percent of the net profits to be distributed evenly to each participating charity.
By wearing Flex Watch, you are already starting to raise awareness for the organization linked to the color. Flex Watches hopes that you will share the story of the charity that represents the color of your watch.