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About FitFlop

FitFlop WE ARE FITFLOP™
WEAR THE SHOES. RULE THE WORLD.™


FitFlop believes that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006, FitFlop founder Marcia Kilgore set her mind on a mission to create the most comfortable footwear in the world. Collaborating with two British biomechanists, she created a triple-density MICROWOBBLEBOARD™ midsole, and launched the first FitFlop sandal.

Now the newer BIOMIMETIX™ and SUPERCOMFF™ midsoles (engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) offer an even wider range of silhouettes within the FF2™ collection.

Over twenty million pairs have been sold since FitFlop first started making shoes (and they’re repeatedly told—by happy customers—that FitFlop makes the most comfortable footwear in the world.)

FITFLOP SOLES EXPLAINED:

The original MICROWOBBLEBOARD midsole

The patent-pending, original MICROWOBBLEBOARD™ midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to absorb shock, diffuse high-pressure spots, and make your feet feel amazing!

The slimline BIOMIMETIX midsole
The patent-pending BIOMIMETIX™ midsole is an ergonomic, pressure-diffusing, sneaker-like layer of cush. Because FitFlop believes YOUR FEET SHOULDN’T HAVE TO SUFFER TO BE BEAUTIFUL™.