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The first FitFlop™ sandal was sold in 2007 after Dr. David Cook and Darren James, biomechanists at London South Bank University (LSBU), collaborated with Marcia Kilgore, an entrepreneur and multi-tasking mom, to create the world's first muscle-activating flip flop.
Built with a sporty looking upper and an ergonomically engineered Microwobbleboard™ midsole, the concept was a phenomenal and global success. So when fans began to send feedback detailing how fantastic FitFlop sandals made them feel (subsequent research at Salford University uncovered that Microwobbleboard technology had remarkable underfoot-pressure diffusing and shock attenuating properties), Kilgore decided to take this technology and weave it into a full, multi-occasion footwear collection.
Now boasting two patent-pending technologies: Microwobbleboard and Biomimetix™ midsoles, FitFlop's goal is to create fun, energizing, and beautiful shoes that, when you wear them, make you feel like you've got the world at your feet.