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Fiel™ was founded in Los Angeles, California in 2008 after founder Alice Gu's fruitless search for sandals for three back-to-back weddings in Maui, Huatulco, and Buenos Aires. After 12 years of working as a photographer and cinematographer in Hollywood, Alice wanted to pursue her love of composition, form and function into another medium. Footwear was a natural choice.
What started as a humble leather flip flop line has grown into a full collection of shoes and accessories while maintaining the Angelino ethos of effortless style. We are dedicated to creating modern, yet timeless collections that are inspired by our love for the ocean, our travels, art and world culture.