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About Diesel

Diesel Diesel® is an international lifestyle company that produces a wide-ranging collection of jeans, clothing, shoes, and accessories. The brand stands for passion, individuality, and self-expression, and strives to represent these philosophies throughout their collections. Since its creation in 1978, Diesel has evolved from a pioneer in denim to a leader in the luxury market landscape. Diesel denim is available in a variety of different fit systems suitable for a number of body types. Skinny, straight, and bootcut fits are available in a number of washes raging from dark to light, making it easy to build an outfit for any occasion. Designed in Italy and engineered using the highest quality materials, every pair of jeans goes through 60 to 80 steps of production. All creasing, fading, whiskers, breaks, and abrasions are done by hand, creating unique treatments on every pair of jeans. Diesel revolutionized the knit denim market with the introduction of the JOGG jean, a sweatpant denim that offers the comfort of a lounge pant with the look of your favorite pair of jeans. Diesel clothing is edgy with a modern twist, which derives from a process of enormous creative freedom to ensure constant innovation. Its iconic Mohawk label can be found throughout its collection of Men’s graphic tees, sweatshirts, and underwear. For women, the brand has perfected the LBD (Little Black Dress) by offering designs that highlight a women’s figure in a sexy, yet tasteful way. In addition to its clothing line, Diesel offers accessories to complement any outfit. Their watches, hats, belts, scarves, and shoes can easily be paired with anything in the collection, thus creating a cohesive look that fits the personal style of their customers.