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About Diesel

Diesel Diesel® is an innovative international design company that produces a wide-ranging collection of jeans, clothing, intimates, and accessories. Renzo Rosso created the Diesel brand in 1978, choosing a name that reflects the rugged feel of the brand and is pronounced the same way around the world. Diesel launched its first “For Successful Living” advertising campaign in 1991, solidifying brand’s reputation for innovative marketing.

Diesel leads the denim industry in the pioneering of styles, fabrications, and manufacturing methods and their quality control guarantees an outstanding product. Whether showcasing multilayer technologies and faded color treatments, or creating fabrics like the revolutionary sweatpant denim used for their Jogg Jeans—the Diesel name is synonymous with innovation.

From their denim heritage, Diesel has evolved to bring their attitude and innovative designs to casual fashion. Both the men’s and women’s collections include tailored blazers and leather jackets designed to complement polos, sweaters, and graphic tees that pair back to standout denim styles like the Safado, Larkee, Skinzee, and Grupee.

Diesel is a complete lifestyle brand. Stand out at the beach in a Blans boardshort or Coralrif swim short, or kick back in sleep and lounge styles that are the perfect companion to a Fresh & Bright brief or trunk. Round out your look with watches, bags, shoes, and accessories that are innovative and at times a bit radical, but always crafted from quality material and show careful attention to detail and production techniques.

Diesel stands for passion, individuality and self-expression. Independent working methods within the company translate to a lifestyle attitude. Diesel does not respond to trends—it precedes them.