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About Craft

Craft Born over 30 years ago in Sweden, Craft clothing replaced cotton T’s and created the performance apparel market with the first air channeled polyester fabric. Known the world over today as proZERO and proCool, Craft base layer apparel has evolved to continually exceed the demands of dedicated athletes during exercise in hot through cold conditions.

Craft base layer apparel is an outgrowth of passion for endurance athletics realized with the Craft layering system that’s featured across the brand’s clothing line. Innovative Craft clothing allows for peak athletic performance in all weather conditions. Craft base layer apparel optimizes an athlete’s core temperature and works with his or her heating and cooling systems for improved performance. The performance focus of Craft clothing can be seen throughout the Craft apparel collection. The Craft SIX DOT logo communicates this core principle with the constant movement and dispersion of moisture away from the body.

Timeless Swedish designs, combined with Craft’s exclusive partnerships with world class athletes who help shape and refine Craft product, ensure Craft clothing will outperform your expectations in performance, fit and style.

Simple. Tested. True. Craft.