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About Bell

Bell Bell Sports has been the predominant designer of branded cycling helmets and accessories for more than 50 years. Bell helmets have helped protect generations of sportsmen and women. In fact, more world champions have worn Bell helmets than other helmet brands combined.

Bell is passionate about supporting sports that are near and dear to their roots and encourage their customers to do the same.

One organization they support is the International Mountain Bicycling Association (IMBA) whose mission is to create, enhance and preserve great trail experiences for mountain bikers across the globe.

Bell is also a member company of Bikes Belong, a coalition of industry and advocates whose aim is to “get more people on bikes more often.”