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About Aerin

Aerin "Estée was an incredible role model. She taught me the importance of passion, style, hard work, family, and, of course, all things beautiful. Her dream to make women feel beautiful and special still lives on today. My vision is to create a beauty and lifestyle brand shaped for my generation and those to follow." -Aerin Lauder

AERIN is a global lifestyle brand inspired by the founder's signature, effortless style. The brand's goal is to enable women to feel confident and beautiful by creating high quality products, reflective of Lauder's personal ease and sophistication, in the beauty, fashion accessories, and home decor categories. AERIN has a distinctly modern feel that speaks to women with busy lives who are inspired by fashion and creativity.

A graduate of the University of Pennsylvania's Annenberg School of Communications, she began her career at Estée Lauder in 1992 and held various executive roles including Senior Vice President and Creative Director. She maintains her role as Style and Image Director for Estée Lauder.